English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study attempted to determine the effect of banks' relationship marketing operations on consumers' intentions of repurchasing and the mediator role of relational quality perception on this effect.  Data used in this study were gathered through a questionnaire from 482 participants in Balikesir city centre. Descriptive statistics and structural equation modeling based on PLS algorithm (PLS-YEM) were used for the analysis. Results indicated that banks' relationship marketing operations significantly and positively affected consumers' intentions of repurchasing and relational quality perceptions of consumers had a complete mediator effect on this relationship.

business and management studies: an international journal

BANKACILIKTA İLİŞKİSEL PAZARLAMA FAALİYETLERİNİN, TEKRAR SATIN ALMA NİYETİ ÜZERİNE ETKİSİNDE İLİŞKİSEL KALİTE ALGISININ ARACILIK ROLÜ ÜZERİNE BİR ARAŞTIRMA