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∗1 Kwansei Gakuin University ∗2 University of Hyogo ∗3 National Institute of Informatics The goal of this research is to develop a general method to transfer sales promotion strategy, derived from analysis on wide area, to local real shop. The authors analyzed such consumers’ characteristics who buy olive oils in Kansai region, and derived some hypothesis about their behavior. Based on the hypothesis, we designed a sales promotion strategy and applied it to a real shop in Hyogo prefecture. The evaluation of the strategy itself is on going. 1.

An Analytics on Consumers’ Behavior of Buying Olive Oil and Its Application to Local Physical Shop