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Previous studies of innovation have recognized that many innovations are developed by users. However, there is a risk of leaking new ideas by users who join a discussion to generate ideas. In order to avoid the risk, this study proposes a new workshop method to generate business ideas. In the workshop method, idea generators are required to discuss new business ideas based on information that is organized by users who do not join the discussion and thus never know new ideas that are created in this workshop. Idea generators who are given the user-organized information are considered to be able to create new ideas using the given information. We conducted an experiment to test this. In our experiment, participants were divided into two groups: the first group was asked to generate new business ideas based on the information with user perspective while the second group was asked to do so based on the information with engineer perspective. Performance of the first group was compared with that of the second group. Eight outside experts rated all ideas generated in terms of novelty, benefit and feasibility. The result showed that the ideas generated by the first group were rated significantly higher in terms of novelty as well as lower in terms of feasibility than the ideas generated by the second group. Furthermore, a questionnaire survey carried out to those who joined this workshop supported this finding. Our findings suggest that our workshop method is useful for bringing user perspective into actual business idea generation.

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