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This study attempts to estimate how much Polish citizens would be willing to pay for clean air by applying a contingent valuation of six damage components using the payment card question format: mortality, morbidity, visibility loss, material damages, damages to cultural heritage, and ecosystem damages. The system of the valuation questions approach helps to avoid an embedding problem. The analysis of protest voters is conducted. Although mortality and morbidity remain the most valuable damage components, the percentage shares of the total willingness to pay are more evenly distributed between all the damage components compared to literature. Damages to ecosystems and cultural heritage compose almost 30% of the total value, and their omission by the literature seriously underestimates total benefits.

Measuring the Willingness to Pay for Improved Air Quality: A Contingent Valuation Survey