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THE PERCEPTION OF SELECTED ASPECTS OF INVESTMENT ATTRACTIVENESS BY BUSINESSES MAKING INVESTMENTS IN THE CZECH REPUBLIC Ivan Jáč, Marie Vondráčková Investment attractiveness refers to the interest of the territory, area and region. Investment attractiveness refers to the competitiveness of a country within the investment environment, and investment decisions that are made by a business regarding the localization of its investments. Investment attractiveness may be defi ned as the set of factors that infl uence a business entity when making its investment decisions. Investment attractiveness refl ects how interesting the relevant territory, area or region is to businesses. The set of factors infl uencing the level of investment attractiveness are both factors that are fi xed (geographic location, deposits of iron ore, large water fl ows) and, secondly, the factors that from the perspective of state policy infl uenced (educated population, a policy of investment incentives, labor costs, tax rate, macroeconomic indicators – infl ation, GDP and labor productivity). There are many indicators showing the strengths and weaknesses of a country and its economy, and whether the business environment is suitable for investors or if the business environment is risky and problematic. This issue is dealt with using the theory of localization. This article interprets the results of a survey carried out that looked at the effects of selected investment factors on decisions taken by businesses making FDI – which means on the investment attractiveness of countries striving for FDI. First, based on a theoretical search, we selected specifi c factors for the inquiry that have an impact on investment decisions taken by businesses. The factors were subsequently verifi ed through a questionnaire sent to the investors. They were further verifi ed through a regression analysis.

The perception of selected aspects of investment attractiveness by businesses making investments in the Czech Republic