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SIGNIFICANCE OF STRATEGIC PLANNING FOR RESULTS OF SPORT ORGANISATION Jovica Petkovic, Edmundas Jasinskas, Laima Jesevičiūtė-Ufartienė The article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their signifi cance for organizations analyzed. The following activities are emphasized – setting of strategic goals, analysis, and prognostication, the choice of strategy and its implementation, as well as the feedback. The research deals individually with the issue of management participation in the strategic planning activities and raises the question of their documentation. The signifi cance of strategic planning activities can be identifi ed through the achieved strategic results, i.e. innovativeness and development. The article presents an empiric research with Kaunas city sport clubs as its participants. Though the analysis showed that strategic planning activities are itemized, the process of their analysis should include distinguishing the main activities that would cover other more detailed ones. Strategy results refl ected in service innovativeness, network, client scope, and workplace development, could be signifi ed as an individual strategic planning element showing the signifi cance of planning activities. When researching the strategic planning and management aspects of sport organizations, it was discovered that the importance of strategic activities for the results of these organizations is statistically signifi cant. Sport organizations are oriented towards all strategic management activities and are striving to create results directed to development. The following strategic activity aspects are appropriately evaluated – organizations give suffi cient attention to the process of strategic management, its formalization and documentation and innovative results are achieved. The insuffi cient understanding of connection between goal setting and strategic planning and management activities carried out in an organization could be distinguished as a negative aspect.

Significance of strategic planning for results of sport organization