English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

By resorting to tourist information such as brochures, advertisements and web sites, this articles aims to find out in what way the elements of text on urban history written for marketing purposes achieve to make a case and lay the foundation for further argumentative development. But before turning to theoretical questions of argumentation the structural principles of (re)construction of the past shall be pinpointed by taking the west-Ukrainian city of L’viv as an example. As shown later, the overriding structures of marketing often narrow and sometimes even define the supposed course of history. Methodically, this analysis resorts to concepts of cultural semiotics, discourse analysis, history and the telling of history as a practice applied to create fiction.

Klio im Dienste städtischen Marketings am Beispiel der westukrainischen Kulturmetropole L’viv/Lemberg