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The text contrasts two eating situations and the sentimental values associated with each: the paper proposes that we can relate eating fast food primarily with present happiness, namely fun, while the traditional family meal is associated with satisfaction and a sense of well-being. Well-being has a stronger emphasis on the emotional dimension of the experience of more or less extensive states and developments of happiness; the concept of satisfaction targets more the cognitive factor of happiness, and fun is defined as an emotion which expresses individual self-determination and self-compliance. The fun in fast food involves the public, the individual experience and the character of the event; the well-being at the dining table involves privacy, duration and the social experience. A modern imperative is expressed in fast-food eating: Live your life now as a happy one: Eat it, be happy and show it!

Fast Food and Fun.: Well-being in Modern Eating Rituals