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The aim of this paper is to show how German right-wing extremists - by communicating their political attitude online - employ linguistic means as to approach a broad and heterogeneous target audience. It will be shown which linguistic strategies are used in order to link nationalist and racist ideas with commonly accepted values and virtues conventionally characterized as positive or negative. The study focuses on lexical items and includes both semantic and semiotic aspects as well as theories of text comprehension.

Sprachstrategien der rechten Szene im Netz–Wörter, Werte und ihre semantischen Transformationen