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Utilizing literature on marketing education and employers of marketing graduates, this study identified 5 meta-skills required of marketing graduates. Previous studies have measured the use of simulations in business courses, but not as they relate to meta-skills. This study tests the use of a competitive, teambased marketing simulation game as a method of fostering these skills in an undergraduate principles of marketing course across 2 semesters. The skills measured were teamwork, time management, problem solving, work-ethic, and the ability to manage change. 69 participants completed a pre-simulation and post-simulation survey to indicate their self-reported level of ability in the 5 skill 8 BRC Journal of Advances in Education Vol. 4, No. 1 areas. The results of the surveys were measured to show potential change after the simulation use.

From Education to Employment: Using Marketing Simulation Games to Foster Meta-Skill