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A report by NASSCOM stated that, “India has emerged as the third largest start-up base and such ventures are poised to grow 2.2 times to reach 10,500 by 2020 [12].The start up landscape in the country is becoming the epitome of innovation, with companies bringing out solutions that are aimed at solving locally relevant issues”. The report also claimed that, “the contribution by startups have been growing at a rapid rate and the landscape has a huge potential in terms of business stability, revenue growth and further innovation”. Abstract

Digital Inbound Marketing to Drive the Success of Startups