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Nowadays, it is impossible to ensure sustainable development of the state without using innovative policies of territorial development, one of which is a city revitalization policy. This article defines the main causes of city center degradation and typical approaches to revitalizing city centers in Europe and North America. The New Urbanism principles are outlined as regards city center revitalization, with an emphasis on their potential importance for sustainable urban development. The evolution of Town Centre Management (TCM) and the features of its application are characterized by authors with a focus on the mechanisms of anti-crisis management professionalization in the conditions of degrading city centers. A model of the public policy on city center revitalization based on the TCM concept is presented, which envisages the functioning of a TCM manager (office) of (with a list of the main tasks); objectives and the sequence of policy implementation stages; application of tools for public participation and a public-private partnership in this process; city center revival through an integrated effect on various spheres (community, economy, space and environment), and, as a result, achievement of a multiplicative effect for the promotion and development of the entire city. The study used a set of general scientific and specialized methods that are based on the modern scientific principles of public administration and its related sciences (geography, economics, sociology, culturology, etc.), and interdisciplinary and systematic approaches.

Public policy on city center revitalization based on the Town Centre Management concept