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Seed is one of the main inputs of agriculture and its quality is one of the prime factors in the establishment of any field crop. This work aimed to identify the criteria that lead the corn farmer in the choice and purchase of their seed to sow the crop in the region of Votuporanga-SP-Brazil. For this purpose, a questionnaire containing a total of 29 questions was applied, being 11 multiple choice and 8 closed. According to the results, germination and vigor are the main physiological factors that farmers take into account when choosing the seed; the performance of other farmers in the region can directly influence the decision to purchase another customer; and that the technical assistance offered and the promotion of field days are two variables that are more influential when acquiring seeds.

CRITÉRIOS DE ESCOLHA DE SEMENTES DE MILHO PELOS AGRICULTORES DA REGIÃO DE VOTUPORANGA-SP