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Previous research has shown that focal goals are shielded through inhibition of alternative goals. The present research aims to extend these findings and show that execution of experimentally induced intentions is also shielded from distraction. In two experiments participants were instructed to form an intention to react to specific stimuli (intention cues). Next, we assessed accessibility of the intention cues, distracting cues and control cues. Results show that distracting cues were inhibited compared with control cues. In addition, we obtained preliminary evidence that this inhibition facilitates execution of previously formed intentions. The present research adds to earlier research on intentions and goal shielding by showing that cognitive self–regulatory processes shield intentions from distraction. Fending off distractions to shield execution and completion of intentions is indispensable for successful goal pursuit. Preparing a lecture, reading an article or writing a paper all depend, at least partly, on the ability to not get distracted too often. Unfortunately, however, there are usually many environmental cues that might interfere with the processing of intention–related behavior and hence hinder the proper implementation of our intentions: Receiving an e–mail at work from a friend may trigger a memory representation of a party that temporarily interferes with prepar

Shielding Intentions from Distraction: Forming an Intention Induces Inhibition of Distracting Stimuli