English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

The social role of television in the transmission of values in childhood and adolescence has been praised and criticized alike. Some studies indicate that child violence is highly motivated by the violent content that youngsters watch and learn from it. This fact is especially worrying when we hear of the increase in bullying in recent years. In this context, the present study aims at highlighting the huge social value of television as a tool that allows reporting, raising awareness, supporting, defending and transmitting values of non-violence among children. Specifically, the role played by television in the response to bullying is analyzed. For this purpose, the case study of the Mediaset Group advertising campaign "Searching for Braves" is analyzed together with the keys to its success and its media coverage. Through this case study it becomes evident that television is also an excellent social instrument of awareness and transmission of values in the fight against bullying .

revista de comunicación de la seeci

El papel social de la televisión ante el bullying. Análisis de la campaña “se buscan valientes” de Mediaset / The social role of television against the bullying. Analysis of Mediaset's campaign “se buscan valientes”.