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This research analyses the image and style of the Spanish political woman, as a basis for her communication and key to her professional success. Firstly, we reviwed the state of the question on the elements used in our qualitative research, detailing the image of two active Spanish women politicians. They are Cristina Gonzalez Calvar, general secretary of the Spanish Socialist Party (PSOE) in Alava, and Soraya Saenz de Santamaria, vice president and minister of the Presidency and for the Territorial Administrations of the Government chaired by Mariano Rajoy (Popular Party, PP). Secondly, we have done a quantitative research, with an interview of four questions, answered by a hundred professionals of communication, image and advice of spokespersons. The main objective is to show that women politicians should not show a better image on the basis of aesthetic data, but should be comfortable with that image to project greater credibility.

revista de comunicación de la seeci

La imagen y el estilo de la mujer política española como elementos básicos de su comunicación / The image and the style of the spanish politician women as the basics of their communication