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The consumption of goods is not a new topic; the way in which it is educating to build an awareness of consumption, where the proposals of the already advanced 21st century innovation focuses. It is the task of the universities implement not only administrative trends concerning the use, consumption and disposal of waste, but intervene proactively in the actions and tactics that can establish strategies for the generation of human resources capable of discerning between a conscious and controlled consumption and who can lead to a chaos not only environmental, but social. The understanding and practice of sustainable consumption is work of social marketing that is being achieved include within the efforts in environmental education is carried out in Mexico to a transformative behavior that benefits to society globally.

Consumo sostenible y marketing social en la educación ambiental de jóvenes universitarios