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The Organization of a media event involves a complex design. Combine the needs of the responsible for the organization with the requirements of the responsible for the production of the television signal not always is an easy task. The interaction between the different actors involved in this process, the flow of information in both directions and the necessary coordination to achieve a consensus, will facilitate the road map towards a single common objective that leads to achieve joint success. The objective of this study aims to analyze the modus operandi that is established between the Organizing Committee and the Host Broadcaster, at the same time that establishes the hypothesis that the head of protocol is configured as coalescer all facets in the organizational design and is the cornerstone of the staging of the event and who together with those responsible for the areas of marketing, communication and security, will be responsible for establishing guidelines which serve as a basis to create and outline the philosophy of television coverage.

Las retransmisiones televisivas como origen de nuevos requerimientos en la organización de los eventos