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As social scientists increasingly employ data from online sources, it is important that we acknowledge both the advantages and limitations of this research. The latter have received comparatively little public attention. In this comment, I argue that a recent article by Anderson and colleagues: 1) inadequately describes the study sample; 2) inadequately describes how the website operates; and 3) inadequately develops the paper’s central measures — such that it is difficult to evaluate the generalizability, veracity, and importance of their claims and impossible to replicate their findings. These limitations are not unique to the Anderson et al. article; rather, they point to a set of concerns that all researchers in this growing and important line of study need to address if our work is to have enduring impact.

Studying Online Behavior: Comment on Anderson et al. 2014