English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The local television weathercaster is an essential communicator of severe weather information to the public, but the impact of the particular aspects of his or her severe weather broadcasts has received little scholarly attention. To fill this gap, the current study examines the influence of two severe weather broadcasts where the weathercaster was located either on or off the screen. Specifically, we examine risk perception, recall, and intent to take protective action from a tornado. Our results indicate that the presence of the weathercaster on-screen did not lead to significant differences in risk perception, behavioral intent, or recall—with the exception of the intent to call someone in the tornado’s path to alert them. In this one instance, respondents who viewed a reflectivity video without the weathercaster on screen were more likely to call someone living in a specific location in the video. The video that illustrates risk with a velocity image led to lower overall perceived risk, and less likelihood to take shelter. The differences are most likely related to differences in the spoken message rather than visual differences between the two radar types. This is supported by other differences in risk perception for locations within each video, where locations in the spoken message were rated higher in terms of risk perception and likelihood to take action than locations not mentioned verbally, even when the location verbalized was not labeled on the map.

An exploratory study of the influence of severe weather radar broadcasts