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The Third Sector (TS) born to generate new agent between the public and the private sector, and could be an entity that represents the citizenry. In Spain, the history of NGOs shows that they have been organizations linked to public power, since their introduction as welfare organizations after the civil war. The objective of this work is to realize an exhaustive analysis of the communication of the Third Sector in the city of Valladolid. We develop a deep analysis of the use of the communication from local organization. The technique allows obtaining inferences about the image that the non-profit organizations of Valladolid have been the survey. We have found that the main source of funding comes from the public sector, which is why the traditional budget management model followed by the Third Sector in Spain. In addition, entities have more volunteers than workers and this organizations use new technologies to contact their public, although the citizens surveyed state that they are not receiving messages sent by NGOs, and the consider that they do not effectively manage their communication.

La comunicación en el tercer sector: el caso vallisoletano