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This text reflects on the role of the Spanish press in the sexual commercialization of women through contact advertising inserted in their pages, taking as a starting point a sample of 860 advertisements that appeared in the main Spanish newspapers during 2016. On the one hand, we analyze the keys of the advertising discourse of prostitution, the main features of which are the hypersexualization of the physical attributes of women, reproduction of traditional gender roles and racialization-ethnicization of the offer, which is related to intensification of migratory flows heading for to Spain. On the other hand, we present the ethical and legal debate on  this kind of advertising, nonexistent in the reference European press, but widespread in the Spanish newspapers.

A study on women sexual trade and advertising. The role of the Spanish press