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Universities in Mexico are incorporating the technology for the realization of the educational activities. In fact, professors identify and select the tools and communication applications that enable the development of skills in the students. In particular, this research through the quantitative approach analyzes the impact of using the social network Facebook in the educational context. The sample consists of 19 students who are studying the career of Business Management and Information Technology at a university in Mexico City. The measuring instrument is composed of 12 questions about attention, utility, learning and motivation in using Facebook during the 2016-1 school year. Finally, this research establishes that social networks improve communication and facilitate the assimilation and use of knowledge.

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Perspectivas de los estudiantes sobre el uso de redes sociales en el proceso educativo superior/Perspectives of the students about the use of networks in the higher educational process