El surgimiento de la educación en emprendedurismo periodístico y un ejemplo de caso de estudio como herramienta docente

The media industry is undergoing one of the most intensive periods of experimentation in its history, and so too are journalism schools. This paper examines the trend in journalism schools towards transforming their curricula to emphasize business, management and especially entrepreneurship skills. Offering entrepreneurial skills, j-schools seek to train journalists who can take advantage of the new digital environment and the digital tools to find and exploit opportunities: who can create new journalism organizations and work on their own; who can work in transforming organizations that will require these kind of skills to their journalists; and in both cases, professionals who understand how to create value for their audiences and contribute to the development and sustainability of journalism through innovation and experimentation. The second part of this paper presents a case study developed in 2010 in United States as part of a project of the Center of Communication Leadership and Policy to produce teaching resources for entrepreneurial journalism courses.