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The second half of the «long» 19th century appeared to be a period of both rapid economic and medial change in western societies. Large corporations, that often seemed obscure to the public in their complexity and with their mass-production, emerged. Mass production, alongside a less rigid censorship and an enlarged readership also had an impact on the press market, as more and more differentiated media products came into being, the most prominent among them being the illustrated magazine with its multimodal character. As large-scale organizations had a special need of translating their purposes to the public but were in need of public support at the same time, it seems rather natural that alongside other methods they looked for these media products for support or tried to apply their characteristics to own means of communication. Therefore, the presence of corporations within illustrated magazines as well as the presence of illustrated magazines within corporations is to be examined more closely.

zeitschrift für unternehmensgeschichte

«Die fesselndsten Arbeitsstätten» in der illustrierten (Unternehmens-)Presse: Multimodale mediale Präsenz von deutschen Großunternehmen des späten 19. und frühen 20. Jahrhunderts