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Consumers caught in the net of possibilities. The influence of the internet on urban retail. Leaving behind the disillusionment that followed the internet hype, it recently becomes apparent that the internet has already opened a new chapter within the urban retail: “online-shopping” and “local retail” become slowly a synthesis. The reason for this is not only an advanced implementation of technical application within the retail business, but also a changing behaviour of the consumer: The internet modifies the consuming culture by essential characteristics such as dialogical qualities, immediacy and an extended range of information. By this the local retailing is effected intensively.

Konsumenten im Netz der Möglichkeiten: Zum Einfluss des Internet auf den städtischen Einzelhandel