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This paper deals with the public electronic complaint in German and in Arabic which is defined in this paper as “macro-speech act”. The Contribution aims to explore the aspects of politeness, impoliteness which may accompany this speech act in both languages. The paper understands politeness and impoliteness in complaints as a “discourse strategy” to achieve certain goals. Politeness and impoliteness cannot stand on its own, but always as part of a discourse. The base of my contribution is fifty complaints in German and fifty others in Arabic. The analysis of the corpus depends on the face theory of Brown and Levinson, the theory of speech act of Austin and Searle, the theory of “interactional justice” as well as the cooperation maxims of Grice. The results show that the speech act “public electronic complaint” is by nature a threatening speech act for the negative face. The special use of the linguistic devices in a given context can decide, if it has also a threatening impact on the positive face of the addressee. Yet, there are some differences between this speech act in German and its counterpart in Arabic which stem from the differences of both cultures. The findings of this paper should contribute to the improvement of cross culture communication and foreign language pedagogy.

zeitschrift für angewandte linguistik

Zu den (Un)Höflichkeitsaspekten der „Öffentlichen Online-Beschwerde“ im Deutschen und im Arabischen. Eine linguistische Analyse: The (im)politeness aspects of “Public Complaint” in German and Arabic. A linguistic analysis