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Using the example of weblogs the paper raises the question what kind ofprocedures are necessary to enable speech acts (written or spoken), pictures(moving or static), typography, layout, etc. – i.e., procedures thatare considered to be possibility conditions for acts of communication. Toanswer that question a category from early Textual Linguistics –  Formsof Communication  (initially: Ermert 1979) – is reconstructed in its developmentthroughout the history of Textual and Media Linguistics (cf.Brinker 6[1985] 2005; Dürscheid 2005; Holly 1996, 2011b; Domke 2010a)and is reconceptualized with a more pragmatic resp. praxeological approach.In order to do this, the concept of Speech Procedures – developedby the Functional Pragmatics approach (cf. Ehlich [1986] 1991) – ischosen, conceptually located, and adapted to enable a description that addressesall the actions which establish – quite simultaneously to acts ofcommunication – the possibility to communicate and which are clusteredand differentiated as  Medializing and Addressing Procedures . In a bodythey work on the tasks of situating communication in space and time andbetween communicators. Hereby going beyond Genre Theory (cf. e.g.Puschmann 2013), it is possible to conceive of weblogs ever so adequatelyas being situated on an average level of communicational knowledge.

Kommunikationsformenadressen oder: Prozeduren des Situationsvollzugs am Beispiel von Weblogs