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In 1979, the Italian Journalist Oriana Fallaci was granted an interview with Iran 's Ayatollah Khomeini. The interview turned into an abusive argument. Examination of the text of the interview suggests what went wrong. Explanations focus on two levels: the level of strategies of logical argumentation, and the level of choices of overall persuasive style, logical versus analogical. There are cultural reasons for Khomeini's and Fallaci's predisposition to use different rhetorical strategies on both levels; howevery rhetorical strategies emerge in particular situations, and interlocutors communicating in good faith can adapt to one another's styles.

Arguments with Khomeini: Rhetorical Situation and persuasive style in cross-cultural perspective