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Rapidly changing market conditions and intense competition force companies to secure their market position through constant customer-focused innovation. To achieve the highest possible overlap between customer requirements and product characteristics, customers' subjective opinions have to be taken into account. For customers it is difficult to accurately describe their exact requirements regarding the products they want. In this paper a methodology is presented, that is able to measure and implement exact requirements of human judgment and correlate them with technical parameters.

Correlation between haptically perceived quality characteristics and measured technical parameters for leather surfaces