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In his books on the cinema, Gilles Deleuze describes  the sign as an expression of semiotic matter. Importantly, expression is a  process whereby semiotic matter is molded into form (sign), but this process is  not rightfully guided by any structure transcendent to semiotic matter itself.  It is the result of matter’s self-modulation. Using an early essay of Deleuze’s  called ‘How do we recognize structuralism?’, I take a closer look at the cinema  books and unpack exactly what is involved in the process of expression, and the  implications of expression for established ideas of the sign and meaning in  semiotics.

It took Spinoza and structuralism to teach Deleuze that meaning is not necessarily attributed to the cinematic sign