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The libidinal economy could be exploited by both  political movements and advertising campaigns in a pictorial space that is  related to the social space at any historical moment. The arrangement of desires  in a propaganda poster of the Chinese Cultural Revolution is, in light of  political semiotics, the same as in a campaign poster in a consumer society  today. The same libidinal economy is rooted in our political unconsciousness and  remains to be the deep structure of our political performance. A critical image  analysis or a political semiotic critique of this libidinal economy that rules  us in the Chinese Cultural Revolution and in consumer society today is necessary  and urgent.

semiotica

Political representation within the libidinal economy of a pictorial space: A political-semiotic reading of three propaganda posters of the Chinese Cultural Revolution