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The capitalistic system in its current phase of development may be characterised in terms of world communication, where reference is to both the extension of communication over the whole planet and to the fact that communication today corresponds perfectly to the real world, to the world as it is. The capitalist system today may also be characterised in terms of globalisation with reference to the fact that communication-production is omniscient and pervades life in its entirety over the whole planet, and not just specifically human life. Described in such terms the capitalist system calls for a perspective on existence that is just as globalised. And while the special sciences taken separately are not in a position to furnish such a perspective, a general science of signs or general semiotics is. However, this does not necessary imply that semiotics today is ready to take on the task – indeed, from this point of view, it would seem that there is still a long way to go.

Semioethics, subjectivity, and communication: For the humanism of otherness