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Elam's observation that during the past decade or so the semiotic approach to theatre studies has lost its cultural and academic prominence seems unquestionable, even though it should be qualified with the observation made by Sue-Ellen Case and many other prominent theatre theorists that almost all modern theatre theory is based on the semiotic project. Perhaps nowhere was the attempt to move beyond semiotics more strongly marked than in the various forms of poststructuralism, which, by their very assumption of that name, attempted to develop a discourse both beyond and often in direct opposition to semiotics.

Intercultural theory, postcolonial theory, and semiotics: The road not (yet) taken