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In this article, I attempt to set out and discuss the main trajectories of Umberto Eco’s thinking on the media and mass communication, based on a review of the author’s writings on these subjects. What emerges from the study is Eco’s attention to the public and to forms of reception; his attention to the relationship between media communication and reality, which involves investigating the concept of “truth” in an area such as that of mass communication; his cross-media view of information, seen from a pluralistic and polyphonic viewpoint; the ethical tension that is always present in Eco’s work; his unfailing propensity for teaching. What emerges above all is the way in which the theoretical and practical tools used by Eco were developed in the context of reflections on the media and mass communication: an indication that alongside its “philosophical vocation,” Eco’s semiotics was always characterized also by an essential “empirical vocation.”

The “empirical vocation” of the semiotics of Umberto Eco in his works on the media and mass communication