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Within cognitive science, narratives are regarded as crucial and fundamental cognitive instruments or tools. As Roger Schank suggests, the identity of (sub-)cultures is to a considerable extent based upon the sharing of narrative structures (Schank. 1995.  Tell me a story: Narrative and intelligence . Evanston, IL: Northwestern University Press.). According to Schank, culturally shared stories, as do many other stories, occur frequently in highly abbreviated form, as “skeleton stories” or “gists.” Collective identities are conveyed in and between cultures not only through verbal discourse, but also by pictorial means. Many pictures and visual artworks have indeed been produced in order to establish and to consolidate a home-culture and to demarcate it from conceived extra-cultural counterparts.

Mao’s Homeworld(s) – A comment on the use of propaganda posters in post-war China