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This article is devoted to the study of naive geopolitical pictures of the world. The material of the study is “naïve” maps of participants from several regions of Russia. A semiotic approach was used on the description of the materially-produced results based on the analysis of two codes: graphic (location, toponomas, size, etc.) and verbal (verbalized representations). The study provides new knowledge about the importance of the regional factor, the ratio of the natural and social, the correlation of one’s own and somebody else’s world, etc., in ordinary consciousness.

Naive geography and geopolitical semiotics: The semiotic analysis of geomental maps of Russians