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The present-day academic orientation of the semiotic movement is basically determined by professional institutions based on a global pan-commercialism across different political systems. This universal institutionalized scholarly tendency produces a utilitarian-motivated, pragmatist-determined attitude towards studies as well as to a set of profit-searching procedures. With a purpose to revive the classical ethos for scientific truth this paper redefines general semiotics as an interdisciplinary-directed functional organizer rather than as some fundamental philosophical doctrines. Being segregated from the mainstream of applied semiotic practices performed in different disciplines and cultural aspects the redefined general semiotics (GS model) will be directed to the higher academic-strategic problems about organizing the functionally unified development of human sciences in confrontation with the current intellectual-materialist domination originating from the commercial-technological trend towards globalization over spiritual freedom.

Cross-political pan-commercialism in the postmodern age and proposed readjustment of semiotic practices