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This paper introduces and defends a way to translate Wittgenstein’s  Tractatus Logico-Philosophicus  and the  Philosophical Investigations  from a semiotic standpoint. This turn builds on  Semiosic Translation  (Torres-Martínez 2015, Semiosic translation: A new theoretical framework for the implementation of pedagogically-oriented subtitling.  Sign Systems Studies  43(1). 102–130), a framework that advances the interaction of sign systems as a necessary point of departure in the translation process. From this vantage, the key term “ Bild,”  is analyzed, explained and retranslated into English. This term evinces high levels of complexity and variability that cannot be captured by traditional linguistic translations. In applying a semiotic approach, any iteration of  Bild  is characterized as reflecting the author’s intentions at a given moment ( PI : 108). This semiotic reading seeks to provide semioticians, translators, and philosophers with new conceptual tools leading to an understanding of translation as a systemic operation not confined to the realm of subjective interpretation.

A semiosic translation of the term “ Bild ” in both the Tractatus Logico-Philosophicus and The Philosophical Investigations