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This paper aims to examine the status and ontology of expression level of sign to propose the concept of creativity in connection with Peirce’s theory of symbol and particularly symbolization. I argue that the process of symbolization has a certain directionality from the ontological to the substantial domain of sign. Thus, the internal world of concept is connected to the external world of things. In other words, a symbol as a cultural code with connoted meaning requires another dimension of a new creative expression. As a result, denotation on the expression level becomes extended. Based on this, symbols grow through symbolization with creative thinking. This process of symbolization is commensurate with explaining how two domains are connected. Consequently, the concept of creativity on the expression plane needs an explanation from a semiotic viewpoint as to how the ontological domain of concepts or ideas is connected to the substantial domain of expression or things based not on a psychological aspect but on a logical inference through metaphorical and analogical reasoning.

A semiotics of creativity and a poetic metaphor: Towards a dialogical relation of expression and explanation