English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Drawing on Kress's notion of semiotic design, this paper engages with the issue of authenticity as semiotic processes in the margins of globalization, namely, Enshi, a rural minority area in Central China. Two cases are examined: Internet dialect rap and Tujia heritage tourism, both of which provide new semiotic opportunities during Enshi's processes of globalization as a margin. In both cases, authenticity is a salient imperative of identity making that involves strategic, complex processes of semiotic maneuvering that orients towards multi-scalar, polycentric systems of norm. The outcome of these is “inauthentic authenticity” – semiotic innovation and transformation for translocal mobility.

Inauthentic authenticity: Semiotic design and globalization in the margins of China