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This paper examines narrative form as a cognitive tool for logical thinking in the performance of advanced mental actions through interpreting activity. In particular, the observation of the feature of the triadic relation in Peirce's semiotic system in narrative categorical elements is a key factor in seeing how consciousness operates. Under this aspect, it is possible to see that two different entities of emotion and cognition come together for a purposeful interpreting activity as semiosis. This triadic relation can be applied to new media text in three categorical elements of narrative: form, medium, and genre. This will form my argumentation in the present paper.

Narrative cognition and modeling in new media communication from Peirce's semiotic perspective