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In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak Republic. The concept of an ideal enterprise is designed to increase the enterprise's sustainable competitiveness through the formation of a corporate image. In the framework of the research, the practical application of the draft concept was realized through a semi-structured interview in the form of propositional logic.

vedecké práce materiálovotechnologickej fakulty slovenskej technickej univerzity v bratislave so sídlom v trnave/vedecké práce materiálovotechnologickej fakulty slovenskej technickej univerzity v bratislave so sídlom v trnave

Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept