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The present contribution discusses the legacy of Peter Koch and Wulf Oesterreicher and analyzes the reception of their model of communicative immediacy and communicative distance. It is argued that the model, despite being related to the tradition of research on spoken language and oral communication, does not intend to offer a descriptive matrix of media-related phenomena, but gives a systematic account of the anthropological (and not necessarily mediarelated) parameters regulating the creative, reflexive and social activity of defining the communicative situation. In focusing on the multi-dimensional variational space in between, what may also be called the poles of informal and formal communication, and in highlighting the parameters directly related to the strategies of verbalization, the model offers the possibility to better understand the dialectics between the actual processing of oral or written language and the variational norms regulating the verbal behavior in the consistent but not uniform communicative space.

Plädoyer für einen einheitlichen, aber nicht einförmigen Sprachbegriff: Zur aktuellen Rezeption des Nähe-Distanz-Modells