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Astonishingly, the trio ‚action film – Italy – tourism‘ has to date received little attention from the perspective of cultural studies and semiotics. The aim of this article is thus to show that communication strategies have made tourist travel a complex phenomenon of contemporary everyday culture from a semiotics perspective: conceptually, theoretically, and through a cursory examination of select examples from film. By doing so, it outlines the ways in which the combination of tourism and action films contributes to common clichés about Italy.

Ikonen und Klischees: Tourismus in Italienbildern des ‚Falles Bond‘ & Co.