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The papers in this special issue on Chinese 'face' and im/politeness collectively raise very real challenges for the ways in which the now well-known distinction between first order and second order approaches is conceptualized and operationalized by face and politeness researchers. They highlight the difficulties we inevitably encounter when analyzing face and im/politeness across languages and cultures, in particular, those arising from (1) the use of English as a scientific metalanguage to describe concepts and practices in other languages and cultures, (2) the inherent ambiguity and conservatism of folk concepts such as face and politeness, and (3) the difficulties in teasing out face and im/politeness as important phenomena in their own right. In this paper it is suggested that these issues arise as a consequence of the relative paucity of critical discussion of the first-second order distinction by analysts. It is argued that the first-second order distinction needs to be more carefully deconstructed in regards to both its epistemological and ontological loci. It is suggested that equating first order approaches with an "emic" perspective and second order approaches with a "scientific" perspective masks a number of important distinctions that are too often glossed over by those who make claims to being either first or second order researchers. It is concluded that rather than treating the first-second order distinction as a simplistic dichotomy, it is much more productive to deploy the multiple loci of the first-second order distinction in clarifying the various focal points for analysis and theorization in face and politeness research.

Epilogue: The first-second order distinction in face and politeness research