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The revival of the value of cultural heritage is imperative for the conservation of this asset. An anchoring between past and present is essential for any nation concerned with preserving this rich heritage, and protecting it from deperdition. A new conceptualization of the preservation of Tunisian cultural heritage in a post-crisis context integrates the role of the state as well as the private sector/NGOs and international institutions to conserve and subsequently promote this heritage. This approach tends to revive certain components of cultural heritage and to revitalize the economic sphere that revolves around it. This research focuses on the integration of digitalization and innovative techniques in order to preserve or even promote Tunisia’s cultural heritage. Qualitative research, through the combination of in-depth interviews and focus groups, was carried out with the governmental sector, private/NGOs, and foreign institutions whose aim is to promote this heritage. The combination of the results of these sectors tends to provide a pragmatic picture of the current post-crisis situation in addition to important managerial contributions. An analysis of the qualitative corpus via T-LAB Plus 2022 made it possible to identify the technologies most mentioned by the respondents.

Reflections on the Preservation of Tunisian Cultural Heritage in a Post-crisis Context: Between Digitalization and Innovative Promotional Techniques