English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies.Namen: Komercializacija je korak v razvoju novih izdelkov in storitev. Ker je delež stopnje neuspešnih komercializacije izdelkov in storitev v IKT industrij na splošno zelo visok, smo se namenili preučiti in oceniti metode komercializacije, ki jih uporabljajo podjetja s področja IKT industrije v Tehnološkem parku Univerze za znanost in tehnologijo v Teheranu.Načrtovanje/ metodologija / pristop: Osnovni metodološki pristop naše študije je terenska raziskava. Potem ko smo proučili metode komercializacije predstavljene v literaturi in izbrali tiste, ki so bile ocenjene kot najboljše, smo opravili še strukturirane intervjuje z managerji in strokovnjaki v IKT podjetjih.Rezultati: Tri metode: “skupne pogodbe za raziskovanje”, “razstave” in “spin-off” so med najpogostejšimi metodami komercializacije, ki jih uporabljajo podjetja.Zaključek: Zaradi negotovosti, ki so vedno prisotne v IKT industriji, morajo podjetja uporabljati različne strategije, da bi razvili uspešne izdelke in storitve. Podjetja, katerih dejavnost temelji na znanju, morajo poiskati svoje specifične pristopi in politike za komercializacijo svojih izdelkov in storitev

Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park