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This article seeks to explore the early stages of American film theory, where  cinephilia  became a site of aesthetic interest and criticism thanks to the theorization of cinema as a conversational medium. Following Stanley Cavell’s analysis of a distinct form of moviegoing in America, based on the casual conversation about movies, I argue that a reinterpretation of Emerson’s ordinary aesthetics has been at the core of early film theory, especially in Vachel Lindsay’s writings. In order to illustrate the relation between the defence of a new medium and the attempt to define a quintessentially American art form, this article focuses on the concept of “conversation” that Lindsay uses to describe film spectatorship and to provide a new critical apparatus to grasp the specificity of film aesthetics.

“The Hum of the Conversing Audience”: Ordinary Criticism and Film Culture in American Early Film Theory