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In the fall of 1997 a poster campaign was launched in all commuter train stations in the Greater Copenhagen area to inform people that it was possible to take a bicycle on the trains. The dominant element of the poster is a big photograph of a young man, tonsured and wearing a leather jacket, and with a pleased smile on his face. He is sitting in a train next to a bicycle and with a basket on his lap. ”Ole is faster than Bjarne” says the headline, and below the picture it says that you can take your bike with you on the commuter train free of charge on Saturdays and Sundays, and that this is a continuation of a trial period. What did the sender want to say with this poster? – The manager of the Danish railway company DSB’s commuter train division says:

Beyond the Pioneer Days! Where is Reception Research Going?